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Effective advertisement copy is: • Clear and succinct • Lined up with consumer intent • Focused on advantages and worth • Appropriate to the keyword searched • Structured with strong calls to action • Optimised to stand out versus rivals Good ad copy can improve your Quality Score, a metric used by Google to examine how helpful and pertinent your ads are. Ongoing optimisation includes: • Changing quotes • Checking brand-new advertisement variations • Getting rid of low carrying out keywords • Adding new keywords based on search term results • Refining audience targeting • Executing advertisement extensions • Reviewing spending plan allocation • Improving Quality Score • Preserving account structure These modifications make your campaigns more efficient over time. Reports might include: • Number of clicks • Cost per click • Conversions created • Cost per conversion • Keyword performance • Advertisement efficiency • Audience insights • Spending plan trends • Suggestions for improvement Clear reporting enables you to comprehend how your investment is carrying out and ensures that your marketing decisions are backed by real data.